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It
is incredibly challenging to pursue an entrepreneurial dream
until it becomes real. Almost everything appears to be working
against usthe marketplace is not receptive, our emotional
resources fall short of sustaining us, our pockets are empty
long before we cross the finish line, someone beats us to
the punch and knocks the wind right out of our sails.
Despite
these odds, certain people are able to persist in the face
of inordinate challenge to wrest success from the clutches
of likely failure. What sets these people apart from the vast
majority who nurture a dream but lack the fortitude to make
it real?
I
think you can boil the differences down to three key elements:
passion, flexibility and tenacity.
Passion
is the glowing coal in the fire that has been guided into
a raging blaze. Every successful person I have ever met has
a fire in his belly that cannot be extinguished. He taps into
this intensity for energy, purpose, direction and confidence.
You can't go to your local supermarket, shell out some money
and load up on passionthat's the bad news, but we already
knew that. The good news is that inside of each of us is a
smoldering emberwe've just got to find it, tap into
it and fan it into a blaze.
Where
should you look to discover this ember? Look to what you love.
Look to what you've tabled as the years have passed in the
name of responsibility. Look at what you do effortlessly and
with a smile. There may be a couple of glowing coals stored
deep inside of you that need just a bit of oxygen to heat
up.
If
you're having trouble locking in on your own passion ember,
you may need some help to shake you out of your doldrums.
Invite friends to brainstorm with you, do something that scares
you or that is out of characterpublic speaking, belly
dancing just to get the energy moving! Whatever you do, don't
give up until you've found a fire to fan. That spark of excitement
and commitment lies in each of us waiting to be uncovered.
Flexibility
ensures that our passion doesn't blind us to the need for
improvements, alterations, even entire redesigns of our cherished
ideas. Successful entrepreneurs, like great tennis players,
recognize the ball isn't going to come to them. They keep
their knees bent, their racquet centered and their eyes opentheir
movements are efficient and the odds of connecting with the
ball are increased.
I
can't say enough about the importance of flexibility and error
correction. It is very easy for us to lose all perspective
when we've got an idea and we're trying to turn it into a
business. We can become so blinded or bull-headed that we'll
go down with the ship before we even realize we're drowning.
I have worked with many clients who need to step back from
how they 'thought' their idea would work and go back to the
drawing board.
If
your idea isn't taking root, dig up the plant, check the soil,
try different nutrients and fertilizers. Look carefully at
what is growingare all the branches healthy or is there
some dead wood that needs to be cleared away? Maybe your energies
are split between more than one idea that you are trying to
grow? If this is the case, it is almost always a sure fire
recipe for disappointment: choose one dream to follow and
give it all you've got.
Tenacity
is what turns dreams into reality. Most of us can commit to
a project when we see consistent progress and when the challenge
is manageable. The problem is most entrepreneurial dreams
run into BIG obstacles that stop most of us completely. If
you find your focus and commitment slacking in the face of
difficulty, you may be committed to something other than the
success of your idea. Reexamine what you are truly committed
to accomplishing and why.
Thomas
Edison tried two thousand different materials in search of
a filament for the light bulb. When none worked satisfactorily,
his assistant complained, "All our work is in vain. We have
learned nothing."
Edison replied very confidently, "Oh, we have come a long
way and we have learned a lot. We now that there are two thousand
elements which we cannot use to make a good light bulb."
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